phone rang, an old publishing friend
wanted to talk about our
sea kayaking trip on Lake Powell next month.
about the water level being down due to the continuing Western
and about the resurgence of the lush, native riparian
discussed where and when we would launch our boats; then swapped
about his new publishing enterprise, and mine.
With this note, I re-launch Sherman
Asher Publishing, which I
purchased over two years ago. We are also pleased to announce that we have
joined the distinguished family of publishers who are represented to
the trade by Aaron Silverman, his fine crew at SCB distributors and
some of the best independent reps in the business.
By its nature, sea kayaking - like
reading - often reveals
things that cannot be seen, savored, considered or felt any other
way. We expect to find rock art left by the Anasazi, ancestors of
today's Pueblo Indians, and maybe ruins that have been underwater since
the building of the ecological disaster called the Glen Canyon Dam.
Along with many fine titles
acquired with Sherman Asher
Publishing, also came
not a pictograph, but a motto: "Changing the
World One Book at a Time."
From my then vantage point as the
publisher of another list in
I recall when Sherman Asher Publishing started up. I
admired their motto
and the sentiment that went with it - one shared by
local booksellers as well.
Why else be in this business?
Our purpose in kayaking Lake
Powell is to take some small
risks in order to
find cryptic images chipped into rock and maybe
We hope that you too will take a small risk with both the front list and
of Sherman Asher Publishing.
Best to you,